I help people measure what actually drives performance.
Performance coach, published author, and founder of Boost Innovation. I build behavioural science tools for the people who shape how others perform.
A coach who got curious about what couldn't be measured.
I started on the floor, working directly with athletes, teams, and leaders. The same thing nagged at me everywhere: the factors that actually decided outcomes were the ones nobody could see. How someone held up under pressure. How a room shifted when a coach walked in. How a culture quietly eroded long before the results did.
Everyone agreed those things mattered. Nobody could measure them. So the most important decisions, the ones about people, kept getting made on gut feel. Closing that gap is the throughline behind everything I build, write, and coach.
"Measurement without improvement is just data. The point was never the number. It's the person who gets better because of it."Ken King
The work, in three parts.
Founder & CEO, Boost InnovationBooks for coaches, competitors, and curious kids.
Three books, one obsession: how people actually perform.
Plain-spoken field guides for the gym, the boardroom, and the back seat on the way home. Written for the people who shape how others show up.
All titles on Amazon →Leading on the Edge
A no B.S. guide to thriving in a chaotic world.
Buy on Amazon →The Sportasaurus Survival Guide
Make sports more fun and less ferocious.
Buy on Amazon →Elbows Up
A story of being true to yourself and Canadian grit.
Buy on Amazon →How I came to measure the invisible.
It started on the floor.
I worked directly with athletes, teams, and leaders. The same thing nagged at me everywhere: the factors that actually decided outcomes were the ones nobody could see.
Everyone agreed it mattered. Nobody could measure it.
Composure under pressure. How a room shifts when a coach walks in. Culture eroding long before the results do. The most important calls kept getting made on gut feel.
So I started writing it down.
Three books for coaches, competitors, and curious kids, all circling one idea: make the invisible part of performance something you can actually name and talk about.
Then I helped build the instrument.
The GRW Project reads behavioural signals from ordinary video. Composure, presence, and clarity, read in about ninety seconds. The thing nobody could measure, measured.
Now the most important calls get evidence.
Not to replace judgment, but to give the people who shape how others perform something sharper than a hunch.
Talks about performance, culture, and making the invisible measurable.
I speak to teams, clubs, federations, and leadership groups on human performance, building healthy culture, and what behavioural data can and cannot tell us about people. Six signature talks, each built for a different room.
Let's talk.
Speaking, coaching, a partnership, or something else entirely. Tell me what you have in mind and I will get back to you within two business days.
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